Episode 32: Jeff Nichols (CSCS*D, TSAC-F*D) on "Purpose, Process, and Love"

Jeff Nichols, former Navy Seal and Strength & Conditioning coach of roughly twenty years, joins us to discuss his shared views on sustainable training as well as process-based perspectives and mental toughness. 

Jeff's current business, Performance First, emphasizes "purpose, process, and love". Tune in to Episode 32 to learn how these three pillars have informed Jeff's personal and professional accomplishments!