By Courtney Kelly

This is a scary, keep-you-up-all-night time for any fitness business owner. We're feeling for everyone in this industry, and we want to do our part to help our fellows.

So! Given that we've been in the online coaching and programming game for more than 6 years now, and given that those 6 years have taught us a lot about what works and what doesn't in terms of building a remote community, we're going to share what we've learned. Our hope is that you or someone you know finds this information useful. We want you to know: We're here for you.

By Courtney Kelly

The reality is, human life is complex, dynamic, and teeming with unpredictable elements. This makes it a poor candidate for optimization, which fares a whole lot better with subjects that are made up of countable, controllable variables. And since when is a human life made up of that sort of thing?

So! During this article, I’ll be pulling the concept of optimality from the shelves of cognitive scientists and offering it up to the world of health and fitness as a worthy and healthier alternative to optimization. Buckle up!

By Courtney Kelly

As it turns out, one of the most important reasons to train may be that it’s good for our minds, not simply because it’s good for our bodies.

Bold statement, I know. But consider this: Across all age groups, exercise has shown itself to improve cognition and psychological health. It’s helped middle school students score better on academic standardized tests. It’s helped seniors suffering from neurodegenerative diseases reclaim their memories. And it’s served as a powerful ally for people of all ages in their battles with mental illness.